Javier Español, senior PPC consultant for ecommerce and agencies.
More than 13 years in performance marketing, in-house and agency-side. Today I work independently under my own brand, Optimierung Marketing, for clients in Spain, the DACH region and worldwide.
About me
I specialise in complex Google Ads and Microsoft Ads accounts: multiple countries, large catalogues, feeds and price comparison sites.
I lived in Berlin for more than 11 years. That is where I learned the trade at Peak Ace, going from trainee to SEA Manager and becoming the agency’s Google Shopping specialist. Then I moved in-house: at Rakuten Germany I ran the in-house performance agency of one of the country’s major marketplaces, and at asgoodasnew I led an SEA team with accounts in five European countries.
That dual perspective, agency and in-house, is the basis of how I work: I know how an account is run inside an agency and what the eCommerce manager paying for it needs. Since 2020 I have also worked as a freelancer with agencies such as Digital Menta, Curlad, Lunar Strategy and Optimanova, and with eCommerce brands in Spain and the DACH region.
My full profile, with client recommendations, is on LinkedIn.
The experience behind it
- More than 120 Google Ads accounts managed
- Monthly budgets from €1,000 to €1M
- Shopping structures with millions of products at Rakuten
- International campaigns
- Leading, mentoring and training SEA teams
