Google Shopping.

Google Shopping and Performance Max specialist.

In Google Shopping, the winner is not whoever spends the most, but whoever decides best which products to push and at what price. In more than 13 years in performance marketing I have built and optimised Shopping campaigns, and today Performance Max too: at Peak Ace in Berlin, at Rakuten Germany with structures of millions of products and, as a freelancer, for ecommerce businesses and agencies in Spain, DACH and the rest of the world.

Shopping, Performance Max and feed. No commitment.

I take on only a few accounts at a time, so I can work on them myself and in detail.

Where a Shopping sale is won or lost.

Product

The image, title and feed attributes decide whether you show up and get the click.

Price

Users compare prices right on the results page.

Promotion

Offers, price annotations and Merchant Center promotions.

Shipping and trust

Shipping costs and delivery times, returns and store ratings.

It all starts with the feed.

Google uses your feed to decide whether a product is shown, for which searches and with which title. That is why every project starts with it.

Merchant Center audit
Disapproved products, warnings, diagnostics and missing attributes, prioritised by what sells best. See the Merchant Center audit →
Feed management
Titles, categories, GTINs, attributes and custom labels with Productsup, Channable or DataFeedWatch. An optimised feed for each channel: Google, Microsoft and each price comparison site. See feed management →
Quality that lasts
Rules and supplemental feeds so improvements are not lost every time the catalogue updates.

How I segment Shopping and Performance Max by performance.

Shopping and Performance Max tend to concentrate spend on a few products and leave the rest of the catalogue without a chance. With a segmentation script I classify each product by its real performance and assign it to campaigns with their own budget and target:

Above target
On target
Below target
Hardly any impressions

The segmentation updates itself with the account data, in Shopping and in Performance Max.

Beyond Google: price comparison sites

Each comparison site has its own requirements and attributes, so I prepare an optimised feed for each one: idealo, billiger.de, CHECK24 or Kelkoo. In Germany they are an important sales channel in ecommerce. See price comparison sites →

What I do in your Shopping account.

Conversion tracking

Sales and order value measured in Google Ads and GA4, with enhanced conversions and Consent Mode.

Google Ads and Merchant Center

Account setup and resolving suspensions and disapproved products.

Shopping strategy

Which products to push and which to hold back, based on your sales and profitability goals, not just ROAS.

Product feed

Titles, categories, GTINs, attributes and custom labels with Productsup, Channable or DataFeedWatch.

Standard Shopping and Performance Max

I choose the combination based on your data, your catalogue and your goals.

Dynamic remarketing

Ads showing the products each visitor already viewed in your store.

Ongoing optimisation

Bids, search terms, product performance and feed quality, reviewed on an ongoing basis.

Reporting in Looker Studio

Dashboards with sales, cost and performance by category and by product.

Free review of your feed, Merchant Center and Shopping and Performance Max campaigns.

Within 48 hours I send you a prioritised list of improvements. No commitment: every account I review teaches me something, so we both win.

What my clients say.

Shall we talk about your Shopping campaigns?

Tell me about your store: platform, catalogue size, countries and approximate Google Ads spend. I reply within 24 hours on working days.

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Controller: Javier Español Muñoz (Optimierung Marketing). I process your details to answer your enquiry and, if requested, prepare a review or proposal. Legal basis: pre-contractual steps requested by you; for company contact persons, my legitimate interest in handling business enquiries. You can exercise your rights of access, rectification, erasure and your other rights. Full information in the privacy policy.