Feed Management.

Product feed management for Google Shopping and price comparison sites.

Google, Microsoft, Meta and every comparison site use your feed to decide whether to show a product, for which searches and with which title. I build an optimised feed for each channel with Productsup, Channable or DataFeedWatch, and keep it tied to how your campaigns perform.

Feed, Merchant Center and campaigns. No commitment.

I take on only a few accounts at a time, so I can work on them myself and in detail.

What I optimise in your feed.

Titles and descriptions
Using the words your customers search for, in the order each channel reads them: product type, brand and key attributes.
Categories, GTINs and attributes
Google product category, GTIN, brand, colour, size or material: the data that decides whether a product appears and for which searches.
Custom labels
Custom labels to segment Shopping and Performance Max, for example by performance, category or season.
Rules and supplemental feeds
Fixes that survive every catalogue update, without having to touch the shop.
Price, stock and shipping
The feed has to say the same as the website. Mismatches are a common cause of disapproved products.
Merchant Center errors
Disapproved products, warnings and diagnostics, prioritised by what sells most. See the Merchant Center audit →

One feed for each channel.

Every channel has its own requirements, its own attributes and its own way of reading the data. That's why I don't use the same feed for all of them: from your shop data I build an optimised feed for each one.

Google Shopping and Performance Max
Microsoft Shopping
Meta and other social networks
Price comparison sites: idealo, billiger.de, CHECK24, Kelkoo and others. See price comparison sites →
Marketplaces and affiliate networks

Example: the same product, before and after.

Before	Runner Pro
After	Runner Pro men's running shoes · cushioning · blue · size 42

Only someone who already knows the product understands the original title. The optimised one says what it is, who it's for and what its features are, which is what customers search for and what Google uses to decide which searches to show it for.

Illustrative example: it does not come from any client.

Tools I use.

I work with Productsup, Channable and DataFeedWatch, and choose based on catalogue size, channels and what your team already uses. If your team will maintain the feed, I train them to use the tool.

How I work.

1. Review
I analyse the feed and Merchant Center: errors, missing data, which products sell and which barely get impressions.
2. Optimisation per channel
Rules, supplemental feeds and an optimised feed for each channel, always with your approval.
3. Monitoring
I check feed quality and campaign performance so improvements aren't lost with each update.

Free feed review.

I review your feed and your Merchant Center and send you a prioritised list of improvements within 48 hours. No commitment.

Request free review

What my clients say.

Shall we talk about your feed?

Tell me what shop you run, which channels you sell on and what concerns you about your feed. I reply within 24 hours on working days.

Name

Last name

Email address

Your website

Message

Controller: Javier Español Muñoz (Optimierung Marketing). I process your details to answer your enquiry and, if requested, prepare a review or proposal. Legal basis: pre-contractual steps requested by you; for company contact persons, my legitimate interest in handling business enquiries. You can exercise your rights of access, rectification, erasure and your other rights. Full information in the privacy policy.

Product feed management for Google Shopping and price comparison sites.

What I optimise in your feed.

Titles and descriptions

Categories, GTINs and attributes

Custom labels

Rules and supplemental feeds

Price, stock and shipping

Merchant Center errors