idealo.

idealo for online retailers.

On idealo you pay per click, with a fixed price per product category that varies by country. But your products are only visible if their price is competitive against the other shops selling the same product. No good price, no clicks: you do not spend, but you do not sell either. I prepare the feed, decide which products go in and measure what each one sells, so idealo becomes a profitable channel.

idealo, feed and measurement. No commitment.

I take on only a few accounts at a time, so I can work on them myself and in detail.

How idealo works for retailers.

You pay per click
Every click to your shop has a fixed price depending on the product category and the country. Germany is usually more expensive than Spain, Italy or France.
The main listing depends on the GTIN
idealo groups the offers for the same product on a shared product page. Without the right GTIN, your offer does not make it onto that page and hardly anyone sees it.
Price decides visibility
Users compare prices on the same product page. If your price is not competitive against the shops selling the same product, your offer is barely visible. Since you pay per click, that costs nothing, but it does not sell either.

The mistakes I see most on idealo.

Almost all of them are fixed in the feed and the measurement, not in the budget.

Products outside the main listing
The most common mistake: a wrong or missing GTIN keeps the offer off the product page. I have my own method for finding the right GTIN on the web when it is missing from your catalogue.
Measuring only the channel total
Without UTM parameters in the feed URLs you cannot tell which products sell and which only cost money. I add them so you can see sales per product and per channel in GA4.
Switching on checkout inside idealo without thinking
With Direktkauf the customer buys on idealo instead of in your shop. You make the sale, but you lose the visit, the contact with the customer and the chance that they come back. In most cases I do not recommend it.

When idealo does not pay off.

If your price is not among the top three

On a product page with many offers, almost all clicks go to the lowest prices. Without a competitive price your products are barely visible: you do not lose money, but the channel does not sell. The problem is not the bid, it is the price.

If your products are little known or have little demand

idealo works best with products that users already search for by brand or model. With niche products or little-known own brands, the channel usually does not perform well.

If the whole catalogue goes in without criteria

Better to start with the products where you have price and demand, measure them and then expand. In the review I tell you, based on data, whether it pays off and with which part of the catalogue.

What I do in your idealo account.

Tracking

UTM parameters in the feed and sales per product and country in GA4.

Products in the main listing

I make sure your products make it into idealo’s main catalogue, each with the right GTIN.

idealo account

Account setup, categories and review of rejected offers.

A dedicated feed for idealo

GTIN, categories, shipping costs and the attributes idealo requires.

Product selection

Which products go in, based on price, competition and margin.

Cost per category and country

Control of the cost per click in each category and removal of what does not sell.

Several countries

idealo in Germany, Austria, Spain, France and Italy, with its own feed and strategy for each.

Reporting in Looker Studio

idealo, Google Shopping and all other channels in one report.

Beyond idealo

If you also sell on Google Shopping or on other price comparison sites such as billiger.de or CHECK24, each channel needs its own feed and its own strategy.

Free review of your idealo, feed and price comparison sites.

Within 48 hours I send you a prioritised list of improvements. No commitment: every account I review teaches me something, so we both win.

What my clients say.

Shall we talk about your shop on idealo?

Tell me about your store: platform, catalogue size, countries and whether you are already on idealo. I reply within 24 hours on working days.

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Controller: Javier Español Muñoz (Optimierung Marketing). I process your details to answer your enquiry and, if requested, prepare a review or proposal. Legal basis: pre-contractual steps requested by you; for company contact persons, my legitimate interest in handling business enquiries. You can exercise your rights of access, rectification, erasure and your other rights. Full information in the privacy policy.