OPTIMIERUNG MARKETING

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Optimierung Marketing
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Optimierung Marketing
Price comparison sites.

Offer comparison for a product on a price comparison site
Optimierung Marketing

Price comparison site marketing: idealo, billiger.de, CHECK24 and many more.

Price comparison sites are a relevant sales channel in Spain, in Germany and in almost every European market. I build an optimised feed for each site, adjust bids per product and measure what actually sells, with the same approach I use in Google Shopping.

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Feed, bids and measurement. No commitment.

I take on only a few accounts at a time, so I can work on them myself and in detail.

What I do on comparison sites.

  • One feed for each site

    Each comparison site asks for its own attributes, categories and formats. I build an optimised feed for each one. See feed management →

  • Product selection

    Not the whole catalogue pays off on a comparison site. I decide which products go in based on price, competition and performance.

  • Bids per product and category

    I adjust what you pay per click based on what each product sells, so you don't pay for traffic that doesn't convert.

  • Price, shipping and promotions

    Price, shipping costs and offers visible and consistent with the shop, because that's the first thing users compare.

  • Measurement per site

    Tracking for each site in GA4 and reporting in Looker Studio, so you know what sells and at what cost.

  • Comparison sites and Google Shopping

    I coordinate the comparison sites with your Shopping campaigns so the two channels add up instead of competing. See Google Shopping →

Which comparison sites in each market.

I choose the sites based on where you sell and in which category. Some of the most common:

  • Spain: idealo and Kelkoo.
  • Germany: idealo, billiger.de and CHECK24.
  • Austria: idealo and Geizhals.
  • Switzerland: toppreise.ch.
  • France and Italy: idealo and, in Italy, also Trovaprezzi.
  • Nordic countries: PriceRunner.

If you sell in several countries, I build a feed and a bidding strategy for each market, not a copy of the same one.

Comparison sites and Google Shopping (CSS).

In the European Economic Area, Google Shopping ads can be run through a CSS (Comparison Shopping Service), a comparison site partnered with Google. The ad still appears on Google, but under the CSS's name. I explain whether it's worth it for you, which one to use and how to combine it with your presence on idealo or billiger.de.

How I work.

  • 1. Review

    I analyse your feed, your catalogue, the sites you're already on and the results they bring.

  • 2. Setup

    A feed for each site, product selection, bids and measurement, always with your approval.

  • 3. Optimisation

    I adjust bids and products based on sales and send you clear reports per site.

Free review of your comparison sites.

I review your feed and your presence on comparison sites and send you a prioritised list of improvements within 48 hours. No commitment.

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Optimierung Marketing

What my clients say.

Optimierung Marketing

Shall we talk about your comparison sites?

Tell me which comparison sites you're on or want to be on, which countries you sell in and what concerns you. I reply within 24 hours on working days.

Controller: Javier Español Muñoz (Optimierung Marketing). I process your details to answer your enquiry and, if requested, prepare a review or proposal. Legal basis: pre-contractual steps requested by you; for company contact persons, my legitimate interest in handling business enquiries. You can exercise your rights of access, rectification, erasure and your other rights. Full information in the privacy policy.
Javier Español, Google Ads and performance marketing consultant
Optimierung Marketing
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