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ChatGPT Ads.

ChatGPT Ads illustration: campaign overview in Ads Manager
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ChatGPT Ads management for eCommerce.

ChatGPT ads now run in Spain, Germany, Austria and other European markets. I have managed campaigns in the US and Australia, where the channel opened earlier, and I apply what I learned to online shops in Spain and the DACH region: product feed, tracking you can verify and a first test with a fixed budget.

Plan my ChatGPT Ads test

Setup, management, account review and product feed.

I take on only a few accounts at a time, so I can work on them myself and in detail.

What is different about ChatGPT Ads.

  • Context, not keywords

    Ads appear based on the topic of the conversation. You steer them with context hints, the feed and the landing page content, not keyword lists.

  • Earlier in the buying journey

    People asking ChatGPT are often still comparing or researching, so the channel should not be judged with the same metrics as a Google search campaign.

  • Clearly separated from the answer

    Ads are labelled as sponsored and only shown on the Free and Go plans. ChatGPT's own recommendations cannot be bought.

What I handle in ChatGPT Ads.

  • Setup

    Ads Manager account, campaign structure, pixel and Conversions API, and clear goals from day one.

  • Product feed

    I create or adapt your catalogue feed, usually from your Google Shopping or Shopify feed, and fix the attributes the system rejects. See feed management →

  • Monthly management

    Context hints, creatives, budget, landing page review and reports on what works and what doesn't.

  • Account review

    If you already run campaigns, I review structure, feed and tracking and send you a prioritised list of improvements.

Measure before you scale.

The channel is still in beta and tracking is not always reliable: some advertisers have seen more conversions in the dashboard than real orders. Before the budget goes up, I check pixel conversions against GA4 and shop orders and remove duplicates between pixel and API.

Is your catalogue already running in Google Shopping? See Google Shopping →

How I plan the first test.

  • 1. Goal and tracking

    I define what a good result looks like and validate the pixel and Conversions API against GA4.

  • 2. Feed and range

    I prepare the feed and pick the products with the best chances: those people compare or need advice on.

  • 3. A limited test

    Fixed budget and dates, because the system can spend a budget very quickly. At the end we decide with data: continue, adjust or stop.

Is ChatGPT Ads a fit for your shop?

Tell me what you sell and where, and I'll tell you whether a test makes sense now and with what budget. No commitment.

Discuss my case
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What my clients say.

5-star review from Matteo Rossi, Team Lead Performance Marketing at KoRo
5-star review from Sophia Knade, Director Performance Marketing at asgoodasnew
5-star review from Kim Olijslager, Head of SEA at McAfee
5-star review from Sebastiaan Rasterhoff, Marketing Director at Rakuten
5-star review from Abdullateef Almalouhi, Head of Marketing
5-star review from Tim Haldorsson, CEO and Founder at Lunar Strategy
5-star review from Juan Vila, Director Marketing México at Digital Menta
5-star review from Verena Maurer, Head of SEA at Capmo
5-star review from Aydan Alcikaya, Head of Ecommerce at ANRO
5-star review from Gabriele Kutzborski, Founder at Massagesessel Zentrum Deutschland
5-star review from Nico Kuch, Founder at NICOKUCH Online Marketing
5-star review from Alex Martucci, Founder at Curlad
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Shall we talk about ChatGPT Ads?

Tell me what you sell, in which countries and whether you already have a Google Shopping or Shopify feed. I reply within 24 hours on working days.

Controller: Javier Español Muñoz (Optimierung Marketing). I process your details to answer your enquiry and, if requested, prepare a review or proposal. Legal basis: pre-contractual steps requested by you; for company contact persons, my legitimate interest in handling business enquiries. You can exercise your rights of access, rectification, erasure and your other rights. Full information in the privacy policy.
Javier Español, Google Ads and performance marketing consultant
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