OPTIMIERUNG MARKETING

Javier Español · Optimierung Marketing

Freelance PPC expert for eCommerce brands and agencies.

I manage, audit and grow Google Ads, Microsoft Ads, Google Shopping and Performance Max campaigns, and the product feeds behind them. I work directly in your accounts, with no middlemen and no junior team.

Google Ads or Microsoft Ads, Shopping and feed. No commitment.

I take on only a few accounts at a time, so I can work on them myself and in detail.

Javier Español, Google Ads and performance marketing consultant
  • 13+ yearsin performance marketing, across agency, marketplace and eCommerce
  • 120+Google Ads accounts managed
  • €1,000 – €1Mmonthly budget in the accounts I have managed
  • 3 working languagesEnglish, German and Spanish, for clients in Spain, the DACH region and worldwide
Optimierung Marketing

Services.

Paid advertising for eCommerce and senior support for agencies. Pick what you need or tell me about your case.

  • Google Ads

    Search, Shopping, Performance Max and Demand Gen managed on an ongoing basis, focused on profitability.

    See Google Ads →
  • Microsoft Ads

    More reach on Bing and the Microsoft network, often at lower CPCs.

    See Microsoft Ads →
  • Google Shopping and Performance Max

    Campaigns segmented by margin and product performance, for large catalogues and multiple countries.

    See Google Shopping →
  • Feed management and Merchant Center

    Titles, attributes and feed rules, disapproved products fixed and a Merchant Center in order.

    See feed management →
  • Audits

    Google Ads, Microsoft Ads, feeds, Merchant Center and tracking: where money is lost and what to fix first.

    See audits →
  • Price comparison sites

    idealo, billiger.de and CSS, with each portal’s cost measured against margin.

    See price comparison →
  • Working with agencies

    I join your team as one of you: your processes, your tools and your clients, with senior experience from day one.

    How I work with agencies →
  • Automation and AI

    Google Ads scripts, feed rules and AI workflows that remove manual work and speed up decisions.

    Talk about automation →
Optimierung Marketing

How I work.

What changes when a senior consultant runs your account instead of an agency.

You talk to me directly

No middlemen, no juniors: the person who reviews your account is the one who runs it. By phone, video call or chat.

Cancel monthly

No minimum term. If performance isn’t what you expected, you cancel at the end of the month.

Part of your team

I join your marketing team or, if you’re an agency, your team under your brand.

International by default

More than 11 years in Berlin with international teams: campaigns across countries and languages, mainly Spain and the DACH region.

Optimierung Marketing

How we start.

No commitment until we go through my ideas together and you see how I can add value to your project.

  1. 1

    Free account review

    I review your Google Ads or Microsoft Ads account, your Shopping setup and your feed.

  2. 2

    Prioritised list of improvements

    You get, in writing, the changes I would make to your account and feed, ranked by expected impact and effort: what first, what next and why.

  3. 3

    Fixed-price proposal

    If working together makes sense: an audit, a Shopping and feed project, or ongoing management.

Optimierung Marketing

About me.

I’m Javier Español. I’ve spent more than 13 years in performance marketing, across agency, marketplace and eCommerce.

I lived in Berlin for more than 11 years and today work remotely from Navarre for clients in Spain, the DACH region and worldwide, in English, German and Spanish. See my full background →

Optimierung Marketing

What my clients say.

Optimierung Marketing

Free account review.

I review your Google Ads or Microsoft Ads account, your Shopping setup and your feed, and send you a prioritised list of improvements: what I would change first and why.

We go through the improvements together and, if it makes sense to continue, I send you a fixed-price proposal. No commitment: every account I review teaches me something, so we both come out ahead.

Prefer to write to me directly? On WhatsApp or by email at info@optimierungmarketing.com.

Controller: Javier Español Muñoz (Optimierung Marketing). I process your details to answer your enquiry and, if requested, prepare a review or proposal. Legal basis: pre-contractual steps requested by you; for company contact persons, my legitimate interest in handling business enquiries. You can exercise your rights of access, rectification, erasure and your other rights. Full information in the privacy policy.