OPTIMIERUNG MARKETING

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Optimierung Marketing
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Optimierung Marketing
Ecommerce.

Sales channels of an online shop
Optimierung Marketing

Ecommerce performance marketing: Shopping, comparison sites and feeds.

An online shop doesn't sell through a single channel. I coordinate Google Shopping, Performance Max, Microsoft Shopping and price comparison sites from the same foundation: well-prepared product data and reliable measurement. I've worked at agencies such as Peak Ace, at Rakuten Germany and in ecommerce at asgoodasnew, and today I work as a freelancer with online shops and agencies in Spain and the DACH region.

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Shopping, comparison sites and feed. No commitment.

I take on only a few accounts at a time, so I can work on them myself and in detail.

Channels I manage for your online shop.

How I approach an online shop.

  • Product data first

    Every channel uses your data to decide whether to show a product and to whom. That's why I start with the feed.

  • Reliable measurement

    Conversions in Google Ads and GA4, enhanced conversions and consent mode, before optimising anything.

  • Performance by product

    With my own script I classify each product by performance and split it into campaigns with their own target.

Selling into Germany and the DACH region.

I lived in Berlin for more than 11 years and worked at Peak Ace and Rakuten Germany. In Germany, price comparison sites carry a lot of weight, and shoppers pay close attention to shipping, returns, payment methods and whether the shop speaks to them in natural German.

If your shop wants to sell in Germany, Austria or Switzerland, I help you prepare the campaigns, feeds and comparison sites for that market.

Free review of your online shop.

I review your Shopping campaigns, your feed and your Merchant Center and send you a prioritised list of improvements within 48 hours. No commitment.

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Optimierung Marketing

What my clients say.

Optimierung Marketing

Shall we talk about your online shop?

Tell me what you sell, in which countries and channels, and what concerns you. I reply within 24 hours on working days.

Controller: Javier Español Muñoz (Optimierung Marketing). I process your details to answer your enquiry and, if requested, prepare a review or proposal. Legal basis: pre-contractual steps requested by you; for company contact persons, my legitimate interest in handling business enquiries. You can exercise your rights of access, rectification, erasure and your other rights. Full information in the privacy policy.
Javier Español, Google Ads and performance marketing consultant
Optimierung Marketing
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