Analysis of the competition in the sector

Creation of a SWOT matrix

Selection of the most relevant channels for the type of business (Google, Bing, Search, Display, Shopping, Retargeting, price comparators).

Creation and initial configuration of accounts (Google Ads, Google Analytics, Google Tag Manager, Bing Ads, Idealo, Kelkoo, CSS, etc.)

Google Tag Manager configuration

Google Analytics Configuration

Installation of conversion tracking in Google Ads

Installation of the Remarketing Tag for Google Ads

Installation of tracking for Bing Ads or other channels

Budget

Campaign objectives (CPO, CPL, ROAS, etc.)

Definition of the target audience

Campaign coverage

Creating the structure of campaigns and ad groups

Keyword research
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Creation of optimized and individualized ads for your business

Creation of the remarketing strategy

Creation of retargeting lists

Implementation and optimization of retargeting lists

Real-time reporting with Google Data Studio and/or Google Analytics depending on the advertising channel.

Weekly or monthly reporting adapted to the most relevant KPIs of the project

Daily analysis and evaluation of campaigns
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Setting up negative keywords to invest only in the highest quality traffic

Placement analysis in the display network

Creation of new campaigns and ad groups for new products

A/B testing on ads and landing pages

A/B testing on ads and landing pages

Telephone and e-mail support