Data Protection Statement under the General Data Protection Regulation
1) Information on the collection of personal and contact data by the controller
1.1We are pleased that you are visiting our website and thank you for your interest. Below we provide you with information on how we will treat your personal data when you use our website. In this context, personal data is data with which you can be personally identified.
1.2The controller of the data processing on this website under the General Data Protection Regulation (GDPR) is Javier Espanol, Hermannstrasse 137, 12051 Berlin, Deutschland, Tel.: 015731789458, E-Mail: info@optimierungmarketing.com. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of such personal data.
1.3For security reasons and to protect the transmission of data and other confidential content (e.g. orders or inquiries to the responsible person), this website uses an SSL or TLS encryption protocol. You can identify an encrypted link by the character sequence "https://" and the padlock symbol in the browser bar.
2) Collection of data during the visit to the website
For purely informational use of the site, i.e. if you do not register or otherwise provide us with information, we will only collect data that your browser transfers to our server (server log files). When you consult our website, we collect the following data, which is technically necessary to display the pages to you:
- The website visited
- The date and time of access
- The amount of data sent in bytes
- The origin or reference from which you arrived at the site
- Browser used
- The operating system used
- The IP address used (if applicable, in anonymized form)
The processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interests in improving the stability and functionality of our website. We will not pass on the data or use it in any other way. However, we reserve the right to check the server log files at a later date if there is any indication of unlawful use.
3) Cookies
In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called "cookies" on different pages of the website. Some of the cookies we use are deleted after you log out of your browser, i.e. when you close your browser, and are known as session cookies. There are other cookies that remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information - such as browser, location and IP address data - on an individualized basis. Persistent cookies are automatically deleted after a certain period of time, which may vary depending on the cookie.
Cookies serve in part to save settings and thus facilitate the ordering process (e.g. by remembering the contents of the virtual shopping cart for a subsequent visit to the website). In the event that some cookies we implement also process personal data, such processing will be carried out in accordance with Article 6(1)(b) of the GDPR to perform the contract or Article 6(1)(f) of the GDPR to satisfy our legitimate interests in achieving the best possible functionality of the website as well as an effective and user-friendly configuration of the page visit.
We cooperate with advertising partners who help us to design our internet offer to make it more interesting for you. For this purpose, cookies from partner companies will also be stored on your hard drive during your visit to our website (third-party cookies). In the following sections we will inform you individually and separately about the use of these types of cookies and the processing of the information collected in each case.
Please note that you can configure your browser so that you are informed of the installation of cookies and you can decide whether or not to accept them individually, or to accept cookies in certain cases or never in general. Each browser manages cookie preferences differently. This is described in the help menu of each browser, which explains how you can change your cookie preferences. You will find these options for each browser by following the links below:
Internet Explorer: https://support.microsoft.com/es-es/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-sitios-web-rastrear-preferencias
Chrome: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=es
Safari: https://support.apple.com/kb/PH21411?locale=de_DE&viewlocale=es_ES
Opera:
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) Contact
When you contact us (e.g. via a contact form or by e-mail), we will collect personal data. The data to be collected in the case of a contact form is specified on the form in question. This data will be saved and used exclusively for the purpose of responding to your request or for contact and the technical administration linked to it. The legal basis for processing the data is our legitimate interests in responding to your request in accordance with Article 6(1)(f) of the GDPR. If your contact is for the purpose of concluding a contract, the legal basis for processing the data is also that set out in Article 6(1)(b) of the GDPR. Once your request has been processed, your data will be deleted provided that the circumstances indicate that the matter in question has been conclusively clarified and that there are no legal retention obligations that preclude such deletion.
5) Online marketing
Using Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offer to increase the visibility of our attractive offers on external websites with the help of advertising media (so-called Google AdWords). In connection with the campaign data, we are able to determine the success of individual advertising campaigns. In doing so, we pursue the interest in showing you advertising that may be of interest to you, designing our website in a more appealing way and achieving a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an ad served by Google Ads. Cookies are small text files that are stored on your computer. These cookies usually lose their validity after 30 days and do not serve to identify a user personally. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can detect that the user has clicked on the advertisement and has been redirected to this page. Each Google AdWords customer gets a different cookie. Therefore, cookies cannot be tracked across Google Ads customers' websites. The information collected with the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers get the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not get personally identifiable information about the users. If you do not want to take part in tracking, you can block this use by deactivating the Google conversion tracking cookie in your browser settings. By doing so, you will not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interests in providing targeted advertising in accordance with Article 6(1)(f) of the GDPR. When using Google Ads, personal data may also be transmitted to Google LLC. servers in the USA.
More information about Google's privacy policy can be found at the following address: https://policies.google.com/privacy?gl=it&hl=es.
You can permanently disable cookies for advertisements by making the appropriate settings in your browser software or by downloading and installing the browser plugin found at the link below:
https://support.google.com/ads/answer/7395996?hl=es
Please note that if you disable the use of cookies, you may not be able to use some features of the website or may only be able to use them to a limited extent.
If legally necessary, we will ask for your consent to the above-mentioned processing of your data in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time for the future. To exercise the revocation, please follow the method set out above to object to the processing of your data.
6) Web analytics services
Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the abbreviated IP address) is generally transferred to a Google server and stored there, and may also be transferred to servers of Google LLC in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which abbreviates the IP address to ensure its anonymization and prevents a direct link to the person. With this extension, Google will shorten your IP address within member states of the European Union or in other states party to the Agreement on the European Economic Area at an earlier point in time. Only in exceptional cases will the full IP address be transferred to a Google LLC server in the USA and shortened there. In these exceptional cases, the processing will take place in accordance with Article 6(1)(f) of the GDPR based on our legitimate interests in performing statistical analyses of user behavior for optimization and advertising purposes.
Google will use this information at our request to evaluate your use of the website, to compile reports on website activities and to provide us with other services related to website and internet usage. The IP address transmitted by your browser in the Google (Universal) Analytics environment will not be combined with other Google data.
You can disable the storage of cookies using the appropriate settings in your browser software. However, we point out that if you do so, you may not be able to use all the functions of the website. You can also prevent the recording and processing by Google of the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in provided under the following link:
https://tools.google.com/dlpage/gaoptout?hl=es
An alternative to the browser plugin or on mobile device browsers is to click the link below to install an opt-out cookie, which will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete cookies in this browser, you will need to click this link again): Disable Google Analytics
More information about Google (Universal) Analytics is available here: https://policies.google.com/privacy?hl=es&gl=es
As an extension of Google Analytics, this website also uses the Google Signals service. With Google Signals we can ask Google to produce reports across all devices (so-called "cross device tracking"). If you have activated personalized ads in your Google account settings and have linked your internet-enabled devices to your Google account, Google can analyze usage behavior across devices and build database models based on this behavior. The logins and device types of all visitors to the site who are logged into a Google Account and have made a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad the first time and on which device the corresponding conversion took place. We do not receive any personal data from Google, but only the statistics created on the basis of Google Signals. The processing takes place in accordance with Article 6(1)(f) of the GDPR based on a weighing of overriding legitimate interests in performing statistical analyses of user behavior for optimization and advertising purposes. You can object to the processing of your data by following the methods mentioned above. You also have the option of deactivating personalized ads in your Google account settings. To do so, please follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=es
More information about Google Signals can be found here: https://support.google.com/analytics/answer/7532985?hl=es
If legally necessary, we will ask for your consent to the above-mentioned processing of your data in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time for the future. To exercise the revocation, please follow the method set out above to object to the processing of your data.
7) Retargeting, remarketing and referral advertising
Bing Ads (Microsoft Corporation)
This website uses "Bing Ads" conversion tracking technology from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). For this purpose, Microsoft Bing Ads installs a cookie on your computer if you have reached our website via a Microsoft Bing ad. Cookies are small text files that are stored on your computer. These cookies lose their validity after 180 days and do not serve to identify a user personally. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can detect that the user has clicked on the advertisement and has been redirected to this page (conversion page). In the event that personal data is processed in this way, this will be done in accordance with Article 6(1)(f) of the GDPR based on our legitimate interests in effective marketing.
The information collected with the help of the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page by clicking on an advertisement. In this way we obtain the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not obtain personally identifiable information about users.
If you do not want to take part in tracking, you can easily revoke it by disabling the Bing Ads conversion tracking cookie in your browser settings. By doing so, you will not be included in the conversion tracking statistics. You can also check whether Microsoft advertising cookies are being set in your browser and disable them by using the EU consumer opt-out page: http://www.youronlinechoices.com/uk/your-ad-choices/.
More information about Microsoft Bing Ads privacy policy can be found at the following address: https://privacy.microsoft.com/es-ES.
If legally necessary, we will ask for your consent to the above-mentioned processing of your data in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time for the future. To exercise the revocation, please follow the method set out above to object to the processing of your data.
Google Ads Remarketing
Our website uses Google Ads remarketing functions, with which we advertise the site in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google installs a cookie on your device's browser that automatically enables interest-based advertising using a pseudonymous cookie ID, based on the pages you have visited. The processing is carried out on the basis of our legitimate interests in marketing our website optimally in accordance with Article 6(1)(f) of the GDPR.
The data will only be processed further for this purpose if you have given your consent to Google to link your computer and mobile browser history with your Google account and to use your Google account information to personalize the ads you see on the website. In this case, if you are logged into Google during your visit to the site, Google will use your data, together with data from Google Analytics, to create and define target group lists for remarketing across devices. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transmitted to Google LLC. servers in the USA.
You can permanently deactivate the installation of cookies for ad serving by downloading and installing the browser plugin found at the following link: https://www.google.com/settings/ads/onweb/.
You can also find out about and make settings regarding the installation of cookies at Digital Advertising Alliance (www.aboutads.info). Finally, you can configure your browser so that you are informed of the installation of cookies and can decide whether or not to accept them individually, or to accept cookies in certain cases or never in general. If you do not accept cookies, the functionality of our website may be limited.
Here you will find more information and the privacy policy regarding advertising and Google:
http://www.google.com/policies/technologies/ads/
If legally necessary, we will ask for your consent to the above-mentioned processing of your data in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time for the future. To exercise the revocation, please follow the method set out above to object to the processing of your data.
8) Tools and Miscellaneous
8.1Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive maps showing geographic information. By using this service, you will be shown our location to facilitate your route to us.
When you view the subpages in which the Google Maps are integrated, information about your use of our website (e.g. your IP address) will already be transmitted to and stored on Google servers in the USA. In this case, personal data may also be transmitted to the servers of Google LLC. in the USA. This is independent of whether Google provides a user account with which you are logged in or whether no account exists. If you are logged in to Google, your data will be assigned to your account directly. If you do not want this data to be assigned to your Google profile, you must log out before clicking the button. Google saves your data (including those of users who are not logged in) as usage profiles and evaluates them. This evaluation takes place in accordance with Article 6(1)(f) of the GDPR on the basis of Google's legitimate interests in displaying targeted advertising, conducting market research or configuring its website to meet the needs of users. You have the right to revoke the creation of these user profiles. To exercise this right, you should contact Google.
If you do not agree to the transmission of your data to Google when using Google Maps, you also have the possibility to deactivate the Google Maps web service completely by disabling the JavaScript application in your browser. Google Maps and, consequently, the map display on this website will no longer be usable.
You will find Google's terms of use at http://www.google.es/intl/es/policies/terms/regional.html and additional terms of use for Google Maps at https://www.google.com/intl/es_ES/help/terms_maps.html.
Comprehensive information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): http://www.google.es/intl/es/policies/privacy/.
8.2Google reCAPTCHA
On our website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function serves, in particular, to determine whether data entries are made by a natural person or whether they are abusive automated processing by a machine. This service includes sending Google the IP address and, if necessary, other data required by Google for the reCAPTCHA service in accordance with Article 6(1)(f) of the GDPR and based on our legitimate interests in determining the intentions of each action on the Internet and preventing abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. in the USA.
More information about Google reCAPTCHA and Google's privacy policy can be found at: https://policies.google.com/privacy?hl=es.
9) Rights of the interested party
9.1The data protection laws in force grant you extensive rights vis-à-vis the controller processing your personal data (rights of information and intervention), of which we inform you below:
- Right of access under Article 15 of the GDPR
- Right of rectification under Article 16 of the RGPD
- Right of cancellation under Article 17 of the GDPR
- Right of restriction of processing under Article 18 of the GDPR
- Right to information under Article 19 of the GDPR
- Right to data portability under Article 20 of the GDPR
- Right to revoke consents given pursuant to Article 7(3) of the GDPR
- Right to complain under Article 77 of the GDPR
9.2RIGHT OF OPPOSITION
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH FUTURE EFFECT ON GROUNDS THAT ARISE FROM YOUR SPECIFIC SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS WHICH OVERRIDE YOUR INTERESTS AND FUNDAMENTAL RIGHTS AND FREEDOMS, OR WHERE SUCH PROCESSING IS NECESSARY TO ASSERT, EXERCISE OR DEFEND RIGHTS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING OF THE PERSONAL DATA IN QUESTION FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA IN QUESTION FOR DIRECT MARKETING PURPOSES.
10) Conservation period of your personal data
The retention period for personal data is calculated on the basis of the relevant statutory retention period (e.g. the retention periods of tax and commercial law). After this period has elapsed, the data will be routinely deleted, provided that it is no longer required to perform or prepare the contract, or that there is no longer any legitimate interest on our part in continuing to store it.